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7 Tips to supercharge your Adwords CTR

I found out an interesting little nugget of information about Adwords the other day. Your placement ranking is based on a quality scoring algorithm, instead of just your bids. Here is the super complex Google algorithim, which has recently been leaked:

Google-Yahoo announce deal

Google took one more step towards owning a monopoly on the internet advertising industry by announcing  a ten year deal with Yahoo the other day (news report here) Yahoo will now be using the Google adsense network, and it is expected to raise $250 million for Yahoo in the first year.

Google: Defenders of the Internets

     Google seems to have taken it upon themselves to play judge, jury, and executioner when it comes to websites.  I’ve discussed before about my experiment with College Debt Assistance, where I had heard enough talk about making money with MFA(made for AdSense)  sites  that I decided to give it a shot.  I recently received [...]