Writing Pillar Articles for your Blog
Writing Pillar articles is an important part of building good unique content for your blog, and getting some traffic. Pillar Articles are posts you write that are designed to be ‘evergreen’ or always relevant, and should be some of your best work.
Tips for Writing Pillar Articles
- Be Informative - You want your pillar articles to be something that people will want to link to. Providing a lot of useful information can be good for this.
- Be Unique - You want your pillar article to be something that can’t be found just anywhere.
- Write more than Usual - You are going to want more content than a usual post. If you have written top 10 lists before, think about writing a top 25, 50, or even top 100 of something
Tips for using Pillar Articles
- Use Social Media - It’s best not to use social media like stumbleupon and reddit for every post you make, but you should definetly use it for these. These should also be the posts you have that have the best chance of hitting the front page and driving some visitors to your site.
- Have Evergreen links on your blog - Once you’ve written a pillar post, link to it somewhere permanently on your blog, like on the sidebar. Highlight as your best work. FreeLanceSwitch does a good job of this.
- Reference Them in Other Posts - Whenever you are talking about the subject you have a pillar post about it, reference back to them. This can be an especially good tactic if you have monetized your Pillar Page with Affiliate links or something of that nature.